PAULINE ADO
x CAISSE d'épargne
The Caisse d'Epargne is a historical bank in France, committed to be closed to its territories since 1818. The CE Aquitaine Poitou-Charentes partnered with Pauline Ado to promote its offers dedicated to the youth and its commitment towards the environmental cause. A campaign visible in all the banks in the region and on the beaches during environmental actions.
CAMPAIGN
Pauline Ado steps up more and more as a world-class athlete and woman committed to protect the environment and the oceans. Naturally, the Caisse d'Epargne Aquitaine Poitou-Charentes chose Pauline, 2019 surfing European Champion, to reach out to the youth and invite them to be more active to preserve the costs of France.
With Pauline and Pro Direct Agency, we initiated a 360 campaign including event and digital activations as well as a print campaign il all the banks of the region (key visuals under the text).
As sustainability was key in this campaign, 3 beaches clean-up have been organised along the Atlantic cost, in presence of Pauline and in partnership with the Surfrider Foundation. Hundreds of persons joined the movement, motivated to preserve the environment.
We are proud to see Pauline being more than an athlete and standing on major social issues around the globe.
3
beaches cleaned
10kg
of wastes collected
